In order to keep your publisher account is secure and durable,you should avoid from Google AdSense fraud. Google AdSense fraud is one of the diseases affecting the Ad Words advertisers. The AdSense program allows website publishers mainly / owners to register with Google, allowing them to display Google ads on their sites. These publishers essentially act as Google Partners.
The ads chosen by the Google bot for display are contextual and the ads are related to the content of the publisher's website, more specifically that particular web page. Google's intention is to build traffic to these niche sites (in practice) and provide very direct targeted traffic to the advertiser. A subset of the users of the affiliate website Google, click on the ads on Google and expenditures with the advertiser for each click. Google shares the booty with the website publisher but the ratio of revenue sharing corresponds to "Google undisclosed" criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to income from Google for that click.
In theory it's a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize traffic to your website and the browser gets to buy that classic CD that I could not live without it. Not to mention that Google gets a wad of cash. The gods of profit charitable smile for everyone.
Unfortunately, this happy facade hides blemishes. Serious. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a real website, providing a valuable service or interesting to the global community, there are a significant number of unscrupulous operators who are out to harass advertisers. These creatures of the night (and we will explain later why we use that term) that websites with the express purpose of milking AdSense revenue.
This category of fraudsters deserves a taxonomy of its own, we've developed (the other categories, click fraud and impression fraud are even greater problems in some sectors). So as not to be influenced by gender, which have alternated between genders. We hope our cheerful tone does not hide the disgust we feel towards these cheats.
Samaritan regressive (ClickMonkey alias):
This guy is at the bottom of the food chain. Inspired by the wealth of his neighbor Mrs. Jones, who has been doing more than ten thousand dollars a month in AdSense revenues, which plans a course of action. The "invest" in a clickbot software (a simple Google search reveals many) and gets a list of anonymous proxy addresses. Then he goes to register a few domains and hires someone outside Elance to create a "network sites" and "bot" click. "He hopes that linked sites will provide each a" Link popularity "and increase your page rank . If only it was so easy! then proceeds to use the clickbot 30 dollars to start clicking on the sites. Or you can click on it himself manually using the proxy. Do not call mono click for nothing. It clicks and click all the way to see his account getting banned. No banana for this monkey! Their cries of despair to that of Google fall on deaf ears. This person is likely to come out, but sometimes retries to get into the food chain, the Wanna-Be-crook.
Want to Be, "fraudster (also known as Bozo)
This seeking women for high paying keywords like "home equity" (current ad words rate: $ 45) or "web hosting" (ad words costing $ 20.) She correctly guesses that the AdSense payment is proportional to what Google earns and therefore homes in such words. Their strategy is to make a page with content that is appropriate for the target high payout keyword. She moves ahead by clicking the link several times and recruits friends and family to give them a click. Or ten!
Little does she know that Google has a period of 45 days of inspection before obtaining his nubby little fingers that money. With little or no knowledge of click through ratio, their greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, which increases the clicks. Google, however, inspects the CTR and gives an attack when they see a CTR exceeding 20%. In addition, Google ads most clicks from a few IP addresses and that essentially seals her fate (or rather their profits springs). That virtual cash is now just some deleted bytes on a hard drive on Google servers. She complains, is more than rail against the cruelty of Google's policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. However, others see it as ground school for the next stage of nefarious behavior. The almost-there scammer.
Almost-No fraudster (aka Smartalec):
The archetypical ATF is supremely confident in his ability to fool Google. As the bozo was looking to pay top keywords and website does question (s). Let us assume that he is in a third world country, only to the most interesting case. The case described here is 1 year old news. Have you read this article and take the following lesson learned. He knows that you click the IP addresses of the U.S., UK & Canada are worth much more than the clicks from IP addresses of third world countries. Therefore, looking to make friends with people of these IP addresses accessing messaging services.
In this way, you get the clicks only, without regard to intellectual property and (hope) that Google is fooled. Remember "creature of night." Well, these people tend to be more than one area recently retired from the U.S. or Canada, so they are up at odd hours whenever they feel that their goals are more likely to be active. In addition to sometimes have to deal with "inconvenient" as a day job.
click fraud think you got troll on these sites is a job well done. He has clicks from the IP address of your choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington, and New York have the highest payout for AdSense Fraud.
He has a problem. His tragic flaw. While working so hard to obtain unique IP and high income is not able to maintain a good CTR. It is likely to cross the threshold of 30-40% of daily CTR and 10-20% of CTR in general. Ends in purgatory same as Bozo. The account is prohibited and abhorred puts email. Yes, the closure of AdSense "account". Almost-never enough in this nether world of AdSense for games. Although he may have done a few thousand dollars before the punishment is at his crime. Crime does not pay well, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro (aka Satan's Spawn).
Fraudster Maestro (aka Satan's Spawn):
This category of fraudsters is the most sophisticated and rarely gets caught by google. She has researched the keywords are well paid and well-CTR issues. She has the smoothest lines in the business of applying clicks. She can flirt online, and ask you to click the link "their image. Or you may claim that clicking the link makes it feeds starving child in Ethiopia. We will follow a typical "simple" chat session:
U.S. Username: hello
FM Fraud: what are your coordinates, handsome?
U.S. User: New York, NY
FM Fraud: Oh! I wish I could be there. Can you help out a damsel in distress?
U.S. User: sure
AT Fraud: I have a site and want to see if all the links on this page are working or not. Can you please click the links and see if another page is loaded?
U.S. User: Of course. Link?
FM Fraud: www.fraudstersite.com / high value-keyword-page.html
U.S. Username: wait! Yes I checked all links are working fine.
FM Fraud:
Thanks
U.S. Username: so we can talk about you now? (Message Not Delivered as the fraudster has blocked the user is busy looking for a new victim)
And she has plenty of tricks in their repertoire, in addition to talking to strangers. She knows about opt in lists, usenet and blogs where you can trap victims. Technically clever and able to empathize with their victims does not allow arrogance on their way to success. Since she is very aware of the issues CTR has a secret weapon. Your site is optimized for certain keywords poorly paid that are not really competitive. She organically gets lots of traffic (but for things unrelated to the highly competitive keywords cost). On its website, may be giving free greeting cards or screensavers for free. The end result is a fabulous impression count. The second step for her is make separate pages on the same site and these pages are the keywords are well paid. These keywords are used to attract victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.
So how does all this geek talk affect the PPC advertiser? 5000000000 + is a dollar dollar market (for exact projections about the future, please read our FAQ, and a 20% + fraud rate, we are talking about a one billion U.S. dollars fraud per year. Even Dr . Evil may be impressed by a number. is greater than the combined GDP of a few banana republics. And a good piece ends up in the coffers of these fraudsters. We know from anecdotal evidence, how many people are clearing up to $ 20,000 months. All courtesy of the hapless PPC advertiser.
We want to emphasize that there are plenty of authentic sites offers authentic content. Unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent to rethink their interest in PPC. In the words of one of our customers organic SEO with PPC "you always get a little less back than we will." It need not be that way, if one looks into its traffic announcement comes from the words and take some measures (such as traffic analysis, or at least one log file analysis) to protect arm yourself. Search patterns, some of which are evident (eg, high traffic peaks India). Unfortunately other patterns may require a doctorate in artificial intelligence. But the keyword is to stay agile. Convince search engines to return the money is much tougher and much more work than proactively visitors to see the problem and take measures they deem appropriate. Before the situation gets out of hand. Remember that an ounce of prevention ...
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